Cookie policy
Last updated : September 24, 2026
On your first visit, a banner lets you accept, refuse or choose by category the non-essential cookies. Refusing is as easy as accepting. No non-essential cookie is set and no analytics or advertising script is loaded until you consent. Your choice is kept for 6 months and then asked again.
For visitors located in the United States, where prior consent is not required, the banner is not shown and analytics and advertising cookies are active by default; you can opt out at any time via “Cookie settings”.
Change your choices at any time: .
Cookies and storage used
| Category | Tool | Purpose | Duration |
|---|---|---|---|
| Necessary (no consent required) | hsb_consent, hsb_lang, hsb_geo (cookies), hertzBookingDraft (session storage) | Remember your cookie choices and language; adapt the banner to your country; keep your booking in progress between steps | 6 months; end of session |
| Analytics | Google Analytics 4 (_ga, _ga_*) | Traffic statistics and site improvement | 13 months maximum |
| Advertising | Google Ads, Google Tag Manager (_gcl_*), campaign attribution (utm/gclid stored locally) | Measure the performance of our ads and resulting bookings | 90 days to 13 months |
| Third-party content | YouTube (youtube-nocookie.com), Google Maps | Display the presentation video and the agency map | Set by Google; up to 13 months |
Data collected by Google may be transferred to the United States. See Google’s privacy policy. You can also delete cookies in your browser settings.